What is web analytics?

Web analytics is about optimizing your website and online marketing activities on the basis of gaining insight into your visitors. The discipline has four important steps:

  1. Define the goals of your website.
  2. Measure your website against those goals. 
  3. Analyze data and explain why some areas are perhaps underperforming 
  4. Optimize your website relative to your findings

Web analytics is an on-going process; there are always things to improve. Once you have reached your goals, it is time to define new ones. In the end, web analytics becomes a continuous optimization of your website. 

  

<< Back to start                                     Step 1: Define >>

 
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Netminers · Teglgaardstraede 8b · 1452 Copenhagen K · Denmark