What is web analytics?
Web analytics is about optimizing your website and online marketing activities on the basis of gaining insight into your visitors. The discipline has four important steps:
- Define the goals of your website.
- Measure your website against those goals.
- Analyze data and explain why some areas are perhaps underperforming
- Optimize your website relative to your findings
Web analytics is an on-going process; there are always things to improve. Once you have reached your goals, it is time to define new ones. In the end, web analytics becomes a continuous optimization of your website.
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