The reload rate is the percentage of times a visitor reloads a page during a visit.
Reloads occur when the visitors view the same page two times in a row – e.g. by clicking on the same link twice or using the F5 button of the keyboard. A reload requires that the page title as well as the URL remain the same for two consecutive page views.
The reload rate is calculated as the number of reloads divided by the total number of navigations. Notice that visits with only one page view do not include any navigation and therefore are not part of the calculation.
If the reload rate is calculated for individual web pages or a group ofweb pages, it indicates where on the website reloads occur.