Turn Page Rate
The turn page rate is the percentage of times a visitor turns on a page (i.e. changes navigational direction) while visiting the website.
A turn page occurs when a visitor goes back and forth between two pages. Turn pages can occur many times after each other if the visitor continues to go back and forth between the same two pages.
The turn page rate is calculated as the number of turn pages divided by the total number of navigations. Notice that visits with only one page view do not include any navigation and therefore are not part of the calculation.
If the turn page rate is calculated for individual web pages or a group of web pages, it indicates where on the website turn pages occur.