Visits per Visitor
Visits per visitor is the average number of visits made by the visitors to the website.
Visits per visitor is calculated as the number of visits divided by the number of visitors.
If visits per visitor is calculated for individual web pages or a group of web pages, it indicates which content on the website visitors return to.
A visitor is identified by means of a cookie. This means that visits per visitor is distorted by visitors who do not accept and/or delete cookies.